Philips Service Design Challenge 2023
Find out more ->
Find out more ->
Challenge Finalists
Service Design, UX/UI Design![](https://freight.cargo.site/t/original/i/762faa78120617f5cfe104b7ceb47f89470adc14da8416b05aa084d4e694ffac/AdobeStock_301970826-copy-3.jpg)
![](https://freight.cargo.site/t/original/i/0a22de7e0c281713eb035af4aeb0dcb6a661b54e7d26e2281e7c8404ab92cfa9/45.png)
1. Identify & Explore
User Research
Exploring Various Directions, Selecting Potential Direction, Preparatory Research, Secondary Research, Finding Opportunities, Primary Research, Expert Interviews, Defining Problems
2. Empathise & Discover
User Research
Defining & Knowing The Audience, Stakeholder Maps, User Research, Journey Maps, Cultural Probes
![](https://freight.cargo.site/t/original/i/fb959a915d319b9c8a311e45fdc4e4b2abcfe620edf8665ec583eb5ee0e4e911/Submission-round-2-1.png)
![](https://freight.cargo.site/t/original/i/5adff02d6a5dede187b09c0cc8927c9cb32e7edc6b711f1d9e05c5793c13c42c/Submission-round-2-2.png)
![](https://freight.cargo.site/t/original/i/7325804325fc17ac23aad1626239537b90195aef72728698ef2bdb197b4cb182/Submission-round-2-5.png)
![](https://freight.cargo.site/t/original/i/ac7b9d18c7e132f994ef8acddaab02c991bf9512c0549ded8bdb0c145e26d9ad/Submission-round-2-6.png)
![](https://freight.cargo.site/t/original/i/f70891b5810deca15fdf8ab84f54986ed025dd7db2b4e2c521e1bccbfa5f3fe6/Submission-round-2-3.png)
![](https://freight.cargo.site/t/original/i/29471ac96632837be0476911507b0f60a3191838dd06c98d8d8d351800f8a5f5/Submission-round-2-4.png)
3. Frame & Define
User Research
Share Stories, Find Themes, Insight Statements, Needs Statements, How Might We?
![](https://freight.cargo.site/t/original/i/d2f5d11bd04027d0423c64b914274ce6b458e3d48dfe1a8a531f9adcca21d057/A4---8.png)
![](https://freight.cargo.site/t/original/i/734c09fedf84a38f11e2ca2fc73817f219750e8f90c317c6c444e707160d1244/A4---10.png)
![](https://freight.cargo.site/t/original/i/d965f305aaa2eea3ca9909334139f05b91057a7b7195255a502733ef85c38e0e/A4---10-1.png)
![](https://freight.cargo.site/t/original/i/9de85eee2fc39246cb3d688013c911203f497686c29d7e364cd4faba54deed84/A4---10-3.png)
![](https://freight.cargo.site/t/original/i/0f16e8619565b2272c72edc3107334c1ee6c490ddc1bc17d8f5a27a9693ef35b/A4---10-2.png)
4. Ideate, Develop & Test Solutions
UX Design
Getting Visual, Prototyping, Card Sorting & Top Five, Designing Scenarios, Co-Creation, Designing Experiences, Minimum Viable Service or Product, User Testing, Business Model Canvas, USP’s
5. The Big Idea : Nuance
Facilitating valuable human connections in the midst of automation
In the midst of countless emerging AI apps and Automated Tracking Software (ATS Systems) for job applications, which often rely solely on keyword matching in resumes and portfolios,
- Nuance is a service that connects students, experienced professionals (mentors), and companies seeking international talent by restoring human interaction.
- It provides guidance not only in student hiring and bureaucratic processes, but also relieves the constant insecurity and uncertainty faced by many students each year by connecting them with professionals who have walked the same path and can share relevant experiences and insights.
- On the other hand, Nuance saves time, money, and resources for companies while reducing hiring risks, since students are vouched for, by experienced professionals placed at reputed companies.
- Finally, it offers mentor recognition, networking, and growth opportunities through creating long-lasting relationships and a robust community.
![](https://freight.cargo.site/t/original/i/7944e4737234865990987ec8880820613e1ee5f38fc61744bbfa219dc98b4a2c/mockuuups-female-hand-holding-iphone-14-pro-mockup.png)
![](https://freight.cargo.site/t/original/i/d8278d213649f69c663aaf157cc3e3e1d4c2537b7a865b143ec9bc57ca5abc9f/AdobeStock_301970826-copy-3.jpg)
![](https://freight.cargo.site/t/original/i/d9ccbf745e44fbec454d8776601c0d6030cb6435be75484e797cdffb08fdf60a/A4---20.png)
![](https://freight.cargo.site/t/original/i/15188ce939c22730a9081f178279ef8e01d721563bb988e9eff0c20e1d92d8f2/A4---21.png)
Explore Prototypes ︎︎︎
Unique features are highlighted in bold![](https://freight.cargo.site/t/original/i/e37144f225856388b89d27f3d324040a4bd47beb6a44a5604fc49dd51e58560d/50.png)
![](https://freight.cargo.site/t/original/i/5e85e4d1d7de483f59fceaa63c0689c7f46e6a7fe9e2644c09b76b394d0c86ed/51.png)
![](https://freight.cargo.site/t/original/i/533832d574b57f6af2b1e2d643fa97b0f24422a8862a964edff87691355002f1/54.png)
![](https://freight.cargo.site/t/original/i/15a83893fefe689bdf59904bc8d65b0288f0999aa18ca59c103e330db7b83b66/49.png)
![](https://freight.cargo.site/t/original/i/553349b2556429cf38e5ddf0f040691b565cac56bb2ba2408e9a6e01a1bb2250/53.png)
![](https://freight.cargo.site/t/original/i/41f400af2deabe296839037cefd5da347757593c56d6bfdc9bf9d1676f03f21c/Business-model-canvas.png)
![](https://freight.cargo.site/t/original/i/925bd57b16bd26974f660652f0f5365ec029e78d9d22e6bf0fe30c24dfafd8b2/Service-blueprint.png)
Measuring Impact
Key Performace IndicatorsStudents
Employment RatePercentage of students securing jobs through Nuance.
Time-to-Hire
Average duration from signing up to job placement.
Student Satisfaction
Average satisfaction score from student feedback.
Employment RatePercentage of students securing jobs through Nuance.
Time-to-Hire
Average duration from signing up to job placement.
Student Satisfaction
Average satisfaction score from student feedback.
Companies
Cost Efficiency
Comparison of cost-per-hire using Nuance vs. traditional methods.
Quality of Hires
Employee retention rates and performance scores for hires through Nuance.
Diversity in Hiring
Percentage of hires meeting diversity and inclusivity targets.
Company Satisfaction
Average satisfaction score from company feedback.
Cost Efficiency
Comparison of cost-per-hire using Nuance vs. traditional methods.
Quality of Hires
Employee retention rates and performance scores for hires through Nuance.
Diversity in Hiring
Percentage of hires meeting diversity and inclusivity targets.
Company Satisfaction
Average satisfaction score from company feedback.
Mentors
Professional Growth
Number of mentors reporting professional growth or recognition.
Networking Opportunities
Number of connections or collaborations initiated through Nuance.
Mentor Engagement
Frequency and duration of mentor-student interactions.
Professional Growth
Number of mentors reporting professional growth or recognition.
Networking Opportunities
Number of connections or collaborations initiated through Nuance.
Mentor Engagement
Frequency and duration of mentor-student interactions.
Platform
User Engagement
Active user count and session duration across all stakeholders.
Net Promoter Score (NPS)
Likelihood of users recommending Nuance to peers.
Market Penetration
Growth in user base (students, mentors, companies) over time.
User Engagement
Active user count and session duration across all stakeholders.
Net Promoter Score (NPS)
Likelihood of users recommending Nuance to peers.
Market Penetration
Growth in user base (students, mentors, companies) over time.
Jury Statement
“ Well done and clear story! The concept shows great quality and potential. Your service concept scored highest on inclusiveness (society-oriented) and on the service blueprint. ”
![](https://freight.cargo.site/t/original/i/bb0d2997eb24a874f484c0d01be269ce7a454f9da7eae66d85de210ea0dee70b/Storyboard-Final.png)